MOBILE MUSIC PACK by Euro Rscg Lisbon for Optimus

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MOBILE MUSIC PACK

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Industry Electronic Devices & Home Appliances, Mobile Communications, Business equipment & services, Corporate Image
Media Design & Branding
Market Portugal
Agency Euro Rscg Lisbon
Released May 2009

Credits & Description

Category: Electronics, Computers & Audio-Visual
Advertiser: OPTIMUS
Product/Service: MOBILE NETWORKS
Agency: EURO RSCG DESIGN & ARQUITECTURA
Date of First Appearance: May 2 2009 12:00AM
Entrant Company: EURO RSCG DESIGN & ARQUITECTURA, Lisbon, PORTUGAL
Director / Architect: Carlos Barbosa (Euro RSCG)
Project Manager: Sonia Ferro (Euro RSCG)
Media placement: Pack - Optimus Stores - May 2009

Describe the challenges and key objectives
Development of the joint Optimus + Xutos & Pontapés logo to embody the partnership. The brand's presence at all Xutos & Pontapés concerts throughout the year. Exclusive concerts by the group for Optimus customers.

Describe the brief from the client
Development of packaging in the music category. As part of the 30th anniversary celebrations of Xutos & Pontapés (famous Portuguese rock group), create a packaging solution to commemorate the occasion. Increasing awareness of the music associated with the product and point of sale.

Describe how you arrived at the final design
Discovering a market opportunity combining a feature of the mark (music) to the customer's needs.

Give some indication of how successful the outcome was in the market
Consolidation of the association of the Optimus brand with the world of Music. Mindshare for the brand.