SECRET POSTER by Euro Rscg Lisbon for Sonaecom

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SECRET POSTER

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Industry Shows, Events & Festivals
Media Design & Branding
Market Portugal
Agency Euro Rscg Lisbon
Creative Director Sara Ferreira, Jose Santos Vieira
Art Director Francisco Chatimsky
Copywriter André Águas
Released January 2010

Credits & Description

Category: Posters
Advertiser: SONAECOM
Product/Service: OPTIMUS SECRET SHOWS
Agency: EURO RSCG
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: EURO RSCG, Lisbon, PORTUGAL
Creative Director: Sara Ferreira (Euro RSCG)
Creative Director: José Vieira (Euro RSCG)
Copywriter: André Águas (Euro RSCG)
Art Director: Francisco Chatimsky (Euro RSCG)
Media placement: savage music posters - all over the city streets - 01/02/2010

Describe the challenges and key objectives
This wasn't the usual musical event. The day, location and band name were secret until the last day before the concert. The main objective: create buzz and a crowd effect at the concert's door.

Describe the brief from the client
We were asked to promote 'Optimus Secret Shows'. A series of free concerts with big names like Nelly Furtado, Deftones and Hadouken. We had to communicate that through a simple savage poster campaign.

Describe how you arrived at the final design
We created the secret posters. These posters had one thing that stood apart from all the others: you could only read them from the right perspective.

Give some indication of how successful the outcome was in the market
Huge waiting lines, people camping at the door to get in first, and a lot of buzz created in the press and on tv news reports. The secret: