Orchestre Symphonique Genevois Design & Branding CORPORATE DESIGN FOR THE ORCHESTRE SYMPHONIQUE GENEVOIS by Kw43 Branddesign

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CORPORATE DESIGN FOR THE ORCHESTRE SYMPHONIQUE GENEVOIS

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Germany
Agency Kw43 Branddesign
Creative Director Jürgen Adolph
Art Director Sabine Schönhaar
Copywriter Max Messinger
Released August 2011

Credits & Description

Category: Consumer Services
Advertiser: ORCHESTRE SYMPHONIQUE GENEVOIS
Product/Service: ORCHESTRE SYMPHONIQUE GENEVOIS
Agency: KW43 BRANDDESIGN
Managing Director Creation: Rüdiger Goetz (KW43 BRANDDESIGN)
Creative Director: Jürgen Adolph (KW43 BRANDDESIGN)
Senior Art Director: Astrid Schröder (KW43 BRANDDESIGN)
Art Director: Sabine Schönhaar (KW43 BRANDDESIGN)
Copywriter: Max Messinger (KW43 BRANDDESIGN)
Account Director: Alexandra Sobota (KW43 BRANDDESIGN)
Junior Account Executive: Julia Heckmann (KW43 BRANDDESIGN)
Junior Account Executive: Sarah Bellut (KW43 BRANDDESIGN)
Creative Supervisor: Mark Hendy (Grey Worldwide)
Music/Sound Consultant: Ric Scheuss (TRO)
Music Producer: Markus Steffen (TRO)
Managing Partner/Producer: Michael Brink (Gradient Effects/Animation)
Partner/Creative Director: Rolf Mütze (Gradient Effects/Animation)
Digital Artist/Motion Graphics: Kevin Schiffer (Gradient Effects/Animation)
Editor/Cutter: Pascal Bussmann (Gradient Effects/Animation)
Media placement: Logo - Genf | Internet - 01.06.2011
Media placement: Soundlogo - Genf | Internet - 01.01.2012
Media placement: Design Grid - Genf - 01.06.2011
Media placement: Corporate Typography - Genf | Internet - 01.06.2011
Media placement: Business Stationery - Genf - 19.08.2011
Media placement: Poster - Genf - 09.01.2012
Media placement: App - Genf - 01.01.2012
Media placement: Website - Genf | Internet - 01.01.2012

Describe the brief from the client
Relaunch the brand appearance of the Orchestre Symphonique Genevois. Make tradition attractive and accessible without losing it.

Describe the challenges and key objectives
The challenge was to create a brand identity for the Orchestre Symphonique Genevois (OSG) that combines the old world – elegance of classical music – with modern forms of communication and interactivity.

Describe how you arrived at the final design
A brand identity for an orchestra deserves an identity that creates sound itself. So we developed a typeface and a logotype with note heads replacing parts of characters and combined it with a 5-line stave. The melody, resulting from the logotype, generates the sound logo and text elements on the OSG website were converted into music. An app allowed people to receive sound messages from the OSG and the short sound message (SSM) made the creation of sound – derived from text messages – possible.

Give some indication of how successful the outcome was in the market
The new brand identity met the objective to be highly appreciated amongst visitors, media and even the musicians. And most importantly, it attracted the future target group of the orchestra.