Orchestre Symphonique Genevois Design & Branding TYPOGRAPHY FOR THE ORCHESTRE SYMPHONIQUE GENEVOIS by Kw43 Branddesign

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Germany
Agency Kw43 Branddesign
Creative Director Jürgen Adolph
Art Director Sabine Schönhaar
Copywriter Max Messinger
Released August 2011

Credits & Description

Category: Design Typography
Managing Director Creation: Rüdiger Goetz (KW43 BRANDDESIGN)
Creative Director: Jürgen Adolph (KW43 BRANDDESIGN)
Senior Art Director: Astrid Schröder (KW43 BRANDDESIGN)
Art Director: Sabine Schönhaar (KW43 BRANDDESIGN)
Copywriter: Max Messinger (KW43 BRANDDESIGN)
Account Director: Alexandra Sobota (KW43 BRANDDESIGN)
Junior Account Executive: Sarah Bellut (KW43 BRANDDESIGN)
Account Executive: Julia Heckmann (KW43 BRANDDESIGN)
Music/Sound Consultant: Ric Scheuss (TRO)
Music Producer: Markus Steffen (TRO)
Managing Partner/Producer: Michael Brink (Gradient Effects/Animation)
Partner/Creative Director: Rolf Mütze (Gradient Effects/Animation)
Digital Artist/Motion Graphics: Kevin Schiffer (Gradient Effects/Animation)
Editor/Cutter: Pascal Bussmann (Gradient Effects/Animation)
Media placement: Logo - Genf | Internet - 01.06.2011
Media placement: Business Stationery - Genf - 19.08.2011
Media placement: Poster - Genf - 09.01.2012
Media placement: App - Genf - 01.01.2012
Media placement: Website - Genf | Internet - 01.01.2012

Describe the brief from the client
Relaunch the brand appearance of the Orchestre Symphonique Genevois including the creation of a new typface. Make tradition attractive and accessible without losing it.

Describe the challenges and key objectives
The challenge was to create a typeface that makes music come alive.

Describe how you arrived at the final design
A brand identity for an orchestra deserves an identity that creates sound itself. So we developed a complete typeface and a logotype with note heads replacing certain parts of characters and combined it with a 5-line stave. The melody, resulting from the logotype, generates the sound logo and text elements on the OSG website and for mobile applications were converted into music. The grid is also derived from the 5-line stave and supports the individual message of each medium.

Give some indication of how successful the outcome was in the market
The new brand identity met the objective: to be highly appreciated amongst visitors, media and even the musicians.