Green At Heart Design & Branding MANDARIN PHONETIC SYMBOL by Hufax Arts

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MANDARIN PHONETIC SYMBOL

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market China
Agency Hufax Arts
Art Director Fa-Hsiang Hu
Copywriter Alain Hu
Designer Woody Hu, Phoebe Hu
Released June 2011

Credits & Description

Category: Advertising Typography
Advertiser: GREEN AT HEART
Product/Service: ORGANIC FOODS STORE
Agency: HUFAX ARTS
Creative Director: Fa-Hsiang Hu (Hufax Arts)
Art Director: Fa-Hsiang Hu (Hufax Arts)
Copywriter: Alain Hu (Hufax Arts)
Copy Director: Xiao-Yun Liu (Hufax Arts)
Designer: Woody Hu (Hufax Arts)
Designer: Phoebe Hu (Hufax Arts)
Account Manager: Olivia Lee (Hufax Arts)
Media placement: Posters - Green At Heart Store - 15 June 2011
Media placement: Posters - Super Market - 30 June 2011

Describe the brief from the client
Green At Heart is a young company; therefore, it requires a large amount of creative advertisements to introduce the company and its vision to the public. A series of advertising approaches will be strategically and continuously used to reveal the company’s core concept and the products.

Describe the challenges and key objectives
We believe in the impact of education as a fundamental means to communicate to the public, and to shape the value of the society. Thus, we are keen to plant the seeds of the proper attitude towards environmental concern onto the heart of the next generation as a perfect match to Green At Heart’s basic concept.

Describe how you arrived at the final design
Targeting the China/Hong Kong/Taiwan market, we have delivered the advertising design using the concept of Mandarin phonetic symbols and Chinese Pin-yin. The symbols and Pin-yin reveal 2 approaches for us: 1) Mandarin phonetic symbols and Chinese Pin-yin are both the basic composition of the language, as well as the fundamental role that green concerns should play in our daily life; 2) Mandarin phonetic symbols and Chinese Pin-yin are both the first things children learn as they step into the education system. We also believe that every person should have knowledge of the green lifestyle at the first instance. We believe that, as well as our client Green At Heart, the seed of green should be planted in everyone’s heart.

Give some indication of how successful the outcome was in the market
This series of advertisement has successfully aroused public attention and gained a large amount of positive feedback since it was released, making the brand recognised and attractive. This series of advertisement has to promote sales.

☆ red dot communication design best of the best 2011/12.