Orloff Design & Branding ORLOFF - RE-MIX IT by 100% Design

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ORLOFF - RE-MIX IT

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Industry Vodka
Media Design & Branding
Market Brazil
Agency 100% Design
Creative Director Patricia Oliveira, Renata Melman Pasmanik
Designer Leandro Senna De Souza, Adriano Marostica, Mike Câmara
Released August 2011

Credits & Description

Category: ii. Core FMCG
Advertiser: PERNOD RICARD
Product/Service: ORLOFF VODKA
Agency: 100% DESIGN
Senior Brand Manager, Vodkas Portfolio: Patricia Cardoso (Pernod Ricard Brasil)
Marketing Manager, Premium Spirits: Rafael Souza (Pernod Ricard Brasil)
Creative Director: Renata Melman Pasmanik (100%design)
Creative Director/Designer: Lilian Chiofolo (100%design)
Creative Director: Patricia Oliveira (100%design)
Designer: Adriano Marostica (100%design)
Designer: Mike Câmara (100%design)
Designer: Leandro Senna De Souza (100%design)
Account Manager Coordinator: Andrea Barrichelo (100%design)
Account Manager: Andryelle Mokarzel (100%design)
Graphic Producer: Valéria Forte (100%design)
Graphic Producer: Gabriel Lopes (100%design)
Art Worker: Fernanda Leão (100%design)
Art Worker: Mariana Tavares (100%design)
Media placement: Bottle and Identity - Supermarket / Liquor Store - 25 August 2011
Media placement: Display - Supermarket / Liquor Store - 25 August 2011

Describe the brief from the client
All creation was based on the relationship between the young people and the world of music, fashion, art and link to the nightlife. Therefore, the squares represent LEDs, the digital world, the beat in the music, body movement, turning on and off, the power of choice. It’s happening. It’s now.

Describe the challenges and key objectives
The challenge was in creating a new language for the brand and packaging line, which would replace the outdated brand image on the market, getting in line with the personality of the target audience: the ‘Millennium generation’.

Describe how you arrived at the final design
The shape was inspired by the connection between 2 different shapes, which creates a unique and exclusive new shape.

Give some indication of how successful the outcome was in the market
The result was a packaging, well evaluated by research with the target group, created from a coherent and direct dialogue.