ORNITHOLOGIST by Ogilvy & Mather Gurgaon for BHARATPUR BIRD SANCTUARY

ORNITHOLOGIST

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Industry Stationery
Media Design & Branding
Market India
Agency Ogilvy & Mather Gurgaon
Art Director Krishnapriya Dutta Gupta
Copywriter Kanishka Vashisht
Released October 2009

Credits & Description

Category: Stationery
Advertiser: BHARATPUR BIRD SANCTUARY
Product/Service: ORNITHOLOGIST
Agency: OGILVY & MATHER
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: OGILVY & MATHER, Gurgaon, INDIA
Designer: Krishnapriya Dutta Gupta (Ogilvy & Mather, Gurgaon)
Art Director: Krishnapriya Dutta Gupta (Ogilvy & Mather, Gurgaon)
Copywriter: Kanishka Vashisht (Ogilvy & Mather, Gurgaon)
Group Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)
Senior Creative Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)
Media placement: Visiting Card - Delivered To Client - 01 Oct 2009

Describe the challenges and key objectives
The challenge was to bring alive the ornithologist's profession within the constraints of a visiting card.

Describe the brief from the client
The client, Mr Raj Sharma, is an ornithologist who works with the Bharatpur Bird Sanctuary. He wanted a visiting card that did justice to his interesting profession.

Describe how you arrived at the final design
The binoculars is the only tool an ornithologist needs. We designed the visiting card with an unmistakable resemblance to a binocular view. It was different, memorable and was self-explanatory of Mr Sharma's profession.

Give some indication of how successful the outcome was in the market
The innovative visiting card was self-explanatory. Mr Raj Sharma didn't have to explain to the world what an ornithologist is.