Orthodontic Design & Branding THE IRREGULAR TEETH NAMECARD by Monday

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THE IRREGULAR TEETH NAMECARD

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Industry Oral Hygiene
Media Design & Branding
Market Thailand
Agency Monday
Associate Creative Director Trisith Arreevong
Creative Director Passapol Limpisirisan, Wiboon Leepakpreeda
Art Director Chanakan Ukosakul, Sudchana Matkaran
Copywriter Thanapat Roongpitakmana
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: ORTHODONTIC
Product/Service: ORTHODONTIC
Agency: MONDAY
Creative Director: Passapol Limpisirisan (Monday)
Creative Director: Wiboon Leepakpreeda (Monday)
Associate Creative Director: Trisith Arreevong (Monday)
Senior Copywriter: Ingkarasm Techotantiphat (Monday)
Copywriter: Thanapat Roongpitakmana (Monday)
Art Director: Chanakan Ukosakul (Monday)
Art Director: Sudchana Matkaran (Monday)
Media placement: Name Card - Orthodontic Center - 1 April 2011

Describe the brief from the client
The Jakrapong Orthodontic Centre needs a well-designed name card that represents an expertise and professional orthodontic treatment of the centre for all the orthodontists. At the same, it must deliver the differentiations and convey the centre’s personality of friendly, cosy, and modern to a younger target.

Describe the challenges and key objectives
The objective of the designed name card of The Jakrapong Orthodontic Centre is to create an awareness of the centre as a high professional in orthodontics. It must be outstanding among competitors and reflect the centre’s personality of being friendly, cosy, and modern to the younger target.

Describe how you arrived at the final design
To deliver the reflection of a high professional in orthodontic treatment of the centre, the idea of the irregular teeth is to allow the potential customers to re-arrange the di-cut teeth as they want. On the backside, there will be a copy saying “No matter how irregular teeth you have, they can be beautifully re-arranged only at The Jakrapong Orthodontic Centre”.

Give some indication of how successful the outcome was in the market
The Jakrapong Orthodontic Centre gains more awareness and the number of patients increase.