Osim Design & Branding RELATIONSHIP MAP - SOCIAL WORKER by DraftFCB Hong Kong

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Industry Household maintenance & pet products
Media Design & Branding
Market Hong Kong SAR China
Agency DraftFCB Hong Kong
Copywriter Jann Yu, R Chen
Illustrator Sunny Lo
Released September 2011

Credits & Description

Category: Illustration
Advertiser: OSIM (HONG KONG)
Managing Director/Executive Creative Director: Iris Lo (Draftfcb Hong Kong)
Group Creative Director: Timothy Chan (Draftfcb Hong Kong)
Group Creative Director: Ming Chan (Draftfcb Hong Kong)
Copywriter: Jann Yu (Draftfcb Hong Kong)
Assoicate Art Director: Lo Ka Ki (Draftfcb Hong Kong)
Head Of Visualiser: Joe Wan (Draftfcb Hong Kong)
Copywriter: R Chen
Illustrator: Sunny Lo
Media placement: Poster - In-Store - Sept 12, 2011
Media placement: Print - Hong Kong Daily News - Sept 13, 2011

Describe the brief from the client
To promote uCrown as an effective way to massage away headache that are caused by stress.

Describe the challenges and key objectives
To highlight how stressful life is and how effective uCrown can relieve stress.

Describe how you arrived at the final design
We are social beings. Our stress mainly comes from our social relations, eg. family, work and friends, etc. Unfortunately, we hardly get out of these networks. This design tries to reveal the complication of social relations and creates room for imagination, in which people have a chance to get rid of these complicated networks.