OZ DESIGN EVENT BOOTH by Oz Design for Oz Design

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OZ DESIGN EVENT BOOTH

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market Brazil
Agency Oz Design
Designer Roberta Leal, Fernando Malta
Released June 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: OZ DESIGN
Product/Service: DESIGN AGENCY
Agency: OZ DESIGN
Date of First Appearance: Jun 11 2009 12:00AM
Entrant Company: OZ DESIGN, Sao Paulo, BRAZIL
Design Director: Andre Poppovic (Oz Design)
Designer: Fernando Malta (Oz Design)
Account Manager: Ana Claudia Pupo (Oz Design)
Designer: Roberta Leal (Oz Design)
New Business Manager: Vera Mion (Oz Design)
Production Manager: Sonia Pimentel (Oz Design)
Media placement: Event Booth - Brasil Design Week 2009 – The Largest Design Event In Brazil - 11/06/2009 To 15/06/2009

Describe the challenges and key objectives
The big challenge posed by this project was to translate the rich philosophical content above through ambience design tools, and transport it to a space of only 9 m2. At the same time, the objective was to provoke and promote interaction between the office and the event participants through an inviting and ludic space that would rescue the designer inside each of us.

Describe the brief from the client
To design a booth to introduce Oz Design’s new positioning at Brasil Design Week 2009 – the largest design event in Brazil, aimed at generating business among design agents and the industry. The Positioning: Make your Mark “What makes us different from the other living beings is the fact that we are the only ones conscious of our finitude. This consciousness, matrix of all symbolic action of men, makes the individual willing to make one’s mark. We want to stay, dodging the ephemeral, the death of the body and organizations.” But how to make this concept concrete in form and ambience?

Describe how you arrived at the final design
A large roll of white paper extending throughout the booth received the inviting name Make Your Mark. When arriving at the booth, visitors could choose from materials (coloured pencils, brushes, paints, coloured glues etc.), let the imagination flow, and mark their presence. Everyday, the paper was rolled manually, so that new white spaces would attract new public, avid for a moment of lightheartedness and amusement. In the age of multiple digital technologies, the use of paper and pencil is also redemption of our most primitive form of expression.

Give some indication of how successful the outcome was in the market
During all days of the event, the preference of the public for the company’s booth was clear, with the active participation of visitors including students, colleagues from the design sector, competitors, business people, and the curious.