P T House Design & Branding THE WEARABLE BUSINESS CARD by Y&R Bangkok

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THE WEARABLE BUSINESS CARD

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Industry Jewelry
Media Design & Branding
Market Thailand
Agency Y&R Bangkok
Art Director Jon Chalermwong, Kittisak Poonnotok, Marcus Rebeschini
Copywriter Jittra Thiuthipsakul, Mr. Trong Tantivejakul
Producer Amornmarn Rattanarakpinyo
Photographer Chatchai Chaiterdsiri
Released August 2010

Credits & Description

Category: Self Promotion
Advertiser: P T HOUSE
Product/Service: JEWELLERY STORE
Agency: Y&R THAILAND
Date of First Appearance: Aug 1 2010
Entrant Company: Y&R THAILAND, Bangkok, THAILAND
Chief Creative Officer: Marcus Rebeschini (Y&R ASIA)
Chief Creative Officer: Trong Tantivejakul (Y&R THAILAND)
Executive Creative Director: Jon Chalermwong (Y&R THAILAND)
Copywriter: Jittra Thiuthipsakul (Y&R THAILAND)
Copywriter: Trong Tantivejakul (Y&R THAILAND)
Art Director: Kittisak Poonnotok (Y&R THAILAND)
Art Director: Jon Chalermwong (Y&R THAILAND)
Art Director: Marcus Rebeschini (Y&R THAILAND)
Photographer: Chatchai Chaiterdsiri (Fiftyone Bangkok)
Producer: Amornmarn Rattanarakpinyo (Y&R THAILAND)
Retoucher: (Chill House)
Media placement: A Set Of Business Card - Jewelry Store - 01 August 2010

Describe the brief from the client
Our client is the unique Thai jewellery brand which will launch their new winter collection as another brand in the market. They want us to promote the new collection in the persuasive way to a prospective customer.

Describe the challenges and key objectives
Every year in October, all major jewellery designers launch their winter collections, we wanted to get ahead of this trend and demonstrate the irresistibility of our products.

Describe how you arrived at the final design
We come up the idea of a business card as we think about something our prospective customers would love and be able to take back. Additionally, the transparent card can make them get a feeling of wearing the real jewellery.

Give some indication of how successful the outcome was in the market
Not only were the prospective customers bedazzled by the new collection but they could also instantly try on these unique pieces ahead of time. Not one single customer was able to resist trying on this card jewellery and we saw a rise of 48% in pre bookings in September 2010