Pacific Paints (boysen) Philippines Design & Branding CREATURES by TBWA\santiago Mangada Puno

CREATURES

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Industry Paints, Paint Brushes, Adhesives
Media Design & Branding
Market Philippines
Agency TBWA\santiago Mangada Puno
Executive Creative Director Melvin Mangada
Art Director Nolan Fabular
Photographer G-Nie Arambulo
Released August 2010

Credits & Description

Category: Posters
Advertiser: PACIFIC PAINT
Product/Service: BOYSEN PAINTS
Agency: TBWA\SANTIAGO MANGADA PUNO
Date of First Appearance: Aug 30 2010
Entrant Company: TBWA\SANTIAGO MANGADA PUNO, Makati City, THE PHILIPPINES
Executive Creative Director: Melvin Mangada (TBWA\ Santiago Mangada Puno)
Creative Director\ Art Director: Jake Tesoro (TBWA\ Santiago Mangada Puno)
Creative Director\ Art Director: Manuel Villafania (TBWA\ Santiago Mangada Puno)
Creative Director\ Copywriter: Bryan Siy (TBWA\ Santiago Mangada Puno)
Art Director: Nolan Fabular (TBWA\ Santiago Mangada Puno)
Account Director: Kara Filamor (TBWA\ Santiago Mangada Puno)
Print Producer: May Dalisay (TBWA\ Santiago Mangada Puno)
Final Artist: Rusby Gonzales (TBWA\ Santiago Mangada Puno)
Photographer: G-nie Arambulo (AdPhoto Inc.)
Media placement: Poster - Hardware Stores - August 30, 2010

Describe the brief from the client
Boysen Paints is the first and only paint company in the country awarded with Responsible Care, the chemical industries’ global initiative for environmental safety.
The achievement is a significant contribution to the company's vision to be the greenest in South East Asia.

Describe the challenges and key objectives
In a third world country, there are concerns bigger than environmental safety. Many local companies consider profit opportunity more than environmental responsibility. A local paint manufacturer awarded with Responsible Care is worth celebrating.

Describe how you arrived at the final design
Using high speed photography, the team employed strobe lights, water pumps, endless splashing techniques, a shower head, mixing bowls and Boysen Paints to create dynamic forms of different creatures.

Give some indication of how successful the outcome was in the market
This effort created greater awareness for Boysen Paint's commitment to environmental safety and helped strengthen its reputation as the number one paint manufacturer in the country.