Paintings In Hospital Design & Branding PAINTINGS IN HOSPITALS - PROMOTIONAL POSTERS by The Partners

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PAINTINGS IN HOSPITALS - PROMOTIONAL POSTERS

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market United Kingdom
Agency The Partners
Creative Director Jack Renwick
Photographer Toby Edwards
Released September 2010

Credits & Description

Category: Posters
Advertiser: PAINTINGS IN HOSPITALS
Product/Service: PAINTINGS IN HOSPITALS
Agency: THE PARTNERS
Date of First Appearance: Sep 10 2010
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Partner: Greg Quinton (The Partners)
Creative Director: Jack Renwick (The Partners)
Senior Designer: Leon Bahrani (The Partners)
Senior Designer: Sam Griffiths (The Partners)
Junior Designer: James Titterton (The Partners)
Photographer: Toby Edwards
Artist: Joshua Scott
Artist: Kate Moross
Artist: Mimi Leung
Medical Consultant: Elin Haf-Davies
Media placement: Posters (X3) - Hospitals, Charity Offices - Oct 2010

Describe the brief from the client
Communicate the important work done by the UK charity Paintings in Hospitals, who improve people’s emotional and physiological experience of healthcare environments through the display of loaned artworks.

Describe the challenges and key objectives
To promote the positive work done by the charity on an emotional level, in often stark circumstances.

Describe how you arrived at the final design
We invited contemporary artists to respond to images of medical artefacts that are symbolic of the uncomfortable and unpleasant experiences commonly associated with healthcare.

The resulting posters communicate how the charity transforms people’s experience of healthcare through the power of art.

Give some indication of how successful the outcome was in the market
Originally intended to be displayed in the charity’s London head office, the posters were so positively received that they were rolled out in hospitals nationwide.