COINCIDENCE by ALMAP BBDO Brazil for Panamericana - Art And Design School

COINCIDENCE

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Industry Arts, Colleges, Universities & Education Centers
Media Design & Branding
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Luiz Sanches Jr.
Art Director André Gola
Copywriter Pernil
Released June 2011

Awards

Cannes Lions 2011
Design Lions Posters Bronze

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Posters
Advertiser/Client: EPA
Product/Service: EPA
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Design/Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa (AlmapBBDO)
Creative Director: Luiz Sanches (AlmapBBDO)
Art Director: Andre Gola (AlmapBBDO)
Copywriter: Pernil (AlmapBBDO)
Brief Explanation:
Besides showing different elements from the field of exact sciences, the posters brought a provocative message: “Yes, there’s still time”, indicating it’s always possible to find the way out of this cold universe of numbers through art, with the courses offered by the School.
Describe the brief from the client:
Announce Escola Panamericana’s drawing and art courses to potential students.
Description of how you arrived at the final design:
Posters were developed having as the starting point different visual references from exact sciences: statistics, mathematic calculations, physics studies. A small detail present in each one of them was highlighted and magnified on the side, showing that it’s possible to see art even in cold numbers and graphics.
Indication of how successful the outcome was in the market:
The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area.