Panasonic Design & Branding CAPTURES EVERYTHING CAMPAIGN by Hakuhodo Jakarta

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CAPTURES EVERYTHING CAMPAIGN

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Industry Photo & Video Cameras, Accessories
Media Design & Branding
Market Indonesia
Agency Hakuhodo Jakarta
Regional Executive Creative Director Hoh Woon Siew
Associate Creative Director Lucy Novita
Executive Creative Director Ray Goh
Creative Director Gaek Bee Lee
Art Director Agristro Satrio
Copywriter Edi Nurcahyo
Photographer Peddy Suyadinata, Rawin Meesawan
Released September 2011

Credits & Description

Category: Posters
Advertiser: IT COMM PERSADA
Product/Service: PANASONIC CCTV HD CAMERA
Agency: HAKUHODO INDONESIA
Regional Executive Creative Director: Hoh Woon Siew (Hakuhodo Asia Pacific)
Executive Creative Director: Ray Goh (Hakuhodo Indonesia)
Creative Director: Bee Lee (Hakuhodo Asia Pacific)
Associate Creative Director: Lucy Novita (Hakuhodo Indonesia)
Regional Senior Art Director: Adam Pamungkas (Hakuhodo Asia Pacific)
Regional Senior Art Director: Apiwat Pattalarungkhan (Hakuhodo Asia Pacific)
Art Director: Agristro Satrio (Hakuhodo Indonesia)
Regional Copywriter: Irvine Prisilia (Hakuhodo Asia Pacific)
Copywriter: Edi Nurcahyo (Hakuhodo Indonesia)
General Manager: Mahendra Suyono (Hakuhodo Indonesia)
Media Director: Alrianto Waluyo (Hakuhodo Indonesia)
Media Planner: Sonny (Hakuhodo Indonesia)
Print Producer: Suryo Guritno (Hakuhodo Indonesia)
Assistant Print Producer: Kelik (Hakuhodo Indonesia)
Photographer: Peddy (Clarissa Peddy Photograpy)
Photographer: Rawin Meesawan (Oic)
Retoucher: Oic Team (Oic)
Media placement: Poster - IT Comm Showroom - 10th september 2011

Describe the brief from the client
The brief was to create awareness that there are new HD Panasonic CCTV camera provided by IT Comm that provides clear, detailed images.

Describe the challenges and key objectives
Challenge: Electronic stores and showroom are so messy and crowded with posters and promotion material. Our challenge is to deliver the message that Panasonic HD CCTV Camera can give you clear, detailed images in a simple way that people will notice right away.

Describe how you arrived at the final design
People know that CCTV/surveillance cameras generally provide bad quality pictures. Therefore, we want to emphasise with Panasonic CCTV HD technology, a camera that gives high quality pictures that capture every little detail, one that captures everything.

Give some indication of how successful the outcome was in the market
More people interested in HD Technology from Panasonic CCTV. In 2 months, the number of order for Panasonic CCTV through IT Comm, as the sole distributor, has increased significantly.