Panda Design & Branding Liquorice Poster: Printed With Liquorice by Lahtinen & Mantere Saatchi & Saatchi Helsinki

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Liquorice Poster: Printed With Liquorice

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Industry Confectionery & snacks
Media Design & Branding
Market Finland
Agency Lahtinen & Mantere Saatchi & Saatchi Helsinki
Art Director Joona Mantere
Copywriter Saara Toivonen
Released May 2015


Golden Hammer 2016
Craft Design Silver

Credits & Description

Entrant Agency: Lahtinen Mantere Saatchi&Saatchi
Client: Orkla Confectionery & Snacks Finland Ab
Brand: Panda
Product/service: Traditional Liquorice
Release Date: 01.05.2015
Advertising Agency: Lahtinen Mantere Saatchi & Saatchi
Art Director: Joona Mantere
Copywriter: Saara Toivonen
Graphic Designer: Joona Mantere
Project Director: Mathias Lampenius
Project Manager: Annika Kivi
Other: Steady Graphics
Brand Manager: Annina Haapaniemi
Marketing Director: Ritva Mäenpää
Panda launched Traditional Liquorice product (Perinteinen Lakritsi) which is made with the same secret receipe since 1927. Panda wanted to stay true to the company heritage.
We created posters using a traditional hand pressed silkscreen method. As ink we used Panda´s Traditional Liquorice, boiled and mixed with water. Nothing else.
The unique liquorice posters were numbered, framed and used as a prize in a social media campaign for Panda fans.