PEAK PERFORMANCES by Strichpunkt for Papierfabrik Scheufelen & Co.

PEAK PERFORMANCES

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Industry Stationery
Media Design & Branding
Market Germany
Agency Strichpunkt
Creative Director Jochen Rädeker
Art Director Kirsten Dietz
Released January 2011

Credits & Description

Category: Design Typography
Advertiser: PAPIERFABRIK SCHEUFELEN
Product/Service: STATIONERY SUPPLIERS
Agency: STRICHPUNKT
Date of First Appearance: Jan 1 2011
Entrant Company: STRICHPUNKT, Stuttgart, GERMANY
Art Director: Kirsten Dietz (Strichpunkt Design)
Creative Director: Jochen Rädeker (Stirchpunkt Design)
Typography: Julia Ochsenhirt (Strichpunkt Design)
Media placement: Posters - Present For The Customers - January 2011

Describe the brief from the client
What do the deepest dive, the creation of the brightest beam of light, the construction of the most powerful telescope and the production of Scheufelen paper have in common?

Describe the challenges and key objectives
It’s quite simple; it’s all about moving boundaries. The creative aspiration to be the best. The strive for perfection. And the awareness of being different from others. In two words: Peak Performance.

Describe how you arrived at the final design
With this, the 2011 Papierfabrik Scheufelen posters are dedicated to those precise values that are of consequence for our brand: independence, creativity, premium requirements and sophistication.