THINK BIG by Strichpunkt for Papierfabrik Scheufelen & Co.

THINK BIG

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Strichpunkt
Art Director Julia Curtis
Released December 2009

Credits & Description

Category: Calendars
Advertiser: PAPIERFABRIK SCHEUFELEN
Product/Service: PAPERMILL
Agency: STRICHPUNKT
Date of First Appearance: Dec 2 2009 12:00AM
Entrant Company: STRICHPUNKT, Stuttgart, GERMANY
Creative Direction: Jochen Raedeker (Strichpunkt)
Art Direction: Julia (Ochsenhirt)
Media placement: calendar - mailing - 02th December 2009

Describe the challenges and key objectives
THE CHALLENGE To build a bridge between art and brands

Describe the brief from the client
THE TASK to create a 2010 wall calendar for the papermill Papierfabrik Scheufelen

Describe how you arrived at the final design
THE SOLUTION “Good business is the best art”: entirely in line with Andy Warhol, our designers have come to the conclusion that major brands are no different to major art when examined in detail. On the contrary, abstract works of art have evolved which are nothing more than unchanged magnifications of excerpts of tiny details of international brand trademarks. The calendar proves that there’s nothing sweeter than success – especially on Scheufelen brand paper.

Give some indication of how successful the outcome was in the market
THE SOLUTION “Good business is the best art”: entirely in line with Andy Warhol, our designers have come to the conclusion that major brands are no different to major art when examined in detail. On the contrary, abstract works of art have evolved, which are nothing more than unchanged magnifications of excerpts of tiny details of international brand trademarks. The calendar proves that there’s nothing sweeter than success – especially on Scheufelen brand paper.