STRICHPUNKT Design & Branding IT'S A BOY - IT'S A GIRL by Strichpunkt

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IT'S A BOY - IT'S A GIRL

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Strichpunkt
Creative Director Kirsten Dietz
Released September 2010

Credits & Description

Category: Books
Advertiser: STRICHPUNKT
Product/Service: PARENTING BOOKS
Agency: STRICHPUNKT
Date of First Appearance: Sep 27 2010
Entrant Company: STRICHPUNKT, Stuttgart, GERMANY
Creative Director: Kirsten Dietz (Strichpunkt Design)
Text: Jochen Rädeker (Strichpunkt Design)
Media placement: Book - TASCHEN Publisher - September 2010

Describe the brief from the client
It's a boy - it's a girl
A name is a brand
It's a Boy – It's a Girl brings a new dimension to the traditional name search for newborns.

Describe the challenges and key objectives
Nearly 300 photos, company buildings and shopfronts in the USA, Europe and Asia that bear the name of their owners are documented: from car dealerships through hair salons, pubs and supermarkets to florists and laundries, there are countless fields of activity for the bearers of each forename - a perfect aid to choosing a name for new parents and parents-to-be.

Describe how you arrived at the final design
The result is an unusual book of names, photographic and typographical, in two halves: It’s a Boy – presents the high and low ebbs of window displays from Albert to Yusuf, while It’s a Girl shows graphical delicacies from Açelya to Yvonne.

Give some indication of how successful the outcome was in the market
The book is developing into a worldwide bestseller. And not only for fans of photography and typography, but also for parents who are looking for a name for their child, as these reviews show.

»Piocher dans ce livre se révèle être une manière ludique d'identifier le nom idoine ou, au contraire, d'en bannir quelques-uns à jamais.«
Le Temps, Genève

»Et si vous cherchiez le prénom de votre futur bébé sur...une façade? La photographe Kirsten Dietz s'est livrée ...«
Le Parisien, Paris

»Una nueva dimensión del clásico dilema, ¿qué nombre le pongo a criatura? Resuelto con gracia y originales fotos.«
Vogue, Madrid