Paso de los Toros Design & Branding BROKEN RELATIONSHIPS by BBDO Buenos Aires

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Industry Water
Media Design & Branding
Market Argentina
Agency BBDO Buenos Aires
Executive Creative Director Coco Olivera, Mike Usandivaras, Rodrigo Grau, Ramiro Rodriguez Cohen
Art Director Gustavo Chiocconi
Copywriter Sebastian Fulgencio, Federico Zamponi
Released March 2012

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Executive Creative Director: Ramiro Rodriguez Cohen (BBDO Argentina)
Executive Creative Director: Rodrigo Grau (BBDO Argentina)
Art Director: Gustavo Chiocconi (BBDO Argentina)
Copywriter: Sebastian Fulgencio (BBDO Argentina)
Copywriter: Federico Zamponi (BBDO Argentina)
Account Team: Daniel Albamonte/Constanza Laprida/Paz Goicoa (BBDO Argentina)
Advertiser's Supervisors: Federico Bluthgen/Santiago Murray/Sol Díaz Rozic (Pepsico Argentina)
Media placement: Temporary Exhibition Ticket - Borges Museum - March 1, 2012

Describe the brief from the client
Paso de los Toros is an Argentine brand of tonic water. Its historical and well known slogan is 'cut out the sweetness'. For Valentine's day, the sweetest day of the year, we developed the dumped truck.

A truck that went around the city picking up objects from an ex. With the objects we put together an exhibition. It was part of the Museum of Broken Relationships. We designed the tickets for the exhibition.

Describe the challenges and key objectives
We had to turn a traditional ticket for a museum into something related with Paso de los Toro's campaign. It was about 'cutting out the sweetness' and the invitation was for a very particular exhibition: 'The museum of broken relationships'.

Describe how you arrived at the final design
Name of the exhibition + job description (to design a ticket) + the usual process of cutting tickets at the entrance of any museum

Give some indication of how successful the outcome was in the market
80,000+ people enjoyed the exhibition from the very beginning.