Dr. Thomas Kessler Design & Branding HZL - INSTITUTE FOR PATHOLOGY by DraftFCB Vienna

Adsarchive » Design & Branding » Dr. Thomas Kessler » HZL - INSTITUTE FOR PATHOLOGY

HZL - INSTITUTE FOR PATHOLOGY

Pin to Collection
Add a note
Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Austria
Agency DraftFCB Vienna
Executive Creative Director Agnes Schwarz
Copywriter Lena Sallmaier
Released November 2011

Credits & Description

Category: Promotional Item Design
Advertiser: DR. THOMAS KESSLER
Product/Service: HZL PATHALOGICAL INSTITUTE
Agency: DRAFTFCB PARTNERS
Chief Creative Officer: Bernd Fliesser (Draftfcb Partners)
AD: Christoph Schlossnikel (Draftfcb Partners)
Copywriter: Lena Sallmaier (Draftfcb Partners)
Client Consultant: Dominik Stürz (Draftfcb Partners)
Executive Creative Director: Agnes Schwarz (Draftfcb Partners)
Media placement: Business Card - Congress Of Cytology, Vienna 2011 - 4. November 2011

Describe the brief from the client
The HZL Pathological Institute wishes to leave a memorable impression with colleagues and partners at specialist congresses.

Describe the challenges and key objectives
What is the first thing one does at specialist congresses? Exchange business cards. We created a business card for the HZL Pathological Institute, with an unforgettable connection to professional practice.

Describe how you arrived at the final design
Just think of the name tags hanging on the big toes of corpses in cinema films. An impression that ‘hangs on’ – as indeed does the name on the tag.

Give some indication of how successful the outcome was in the market
Enquiries regarding analytic gynaecological-pathalogical tests rose between October and November by 68%.