PALLAVI SHAH Design & Branding BLOOD SLIDE by Creativeland Asia

BLOOD SLIDE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market India
Agency Creativeland Asia
Executive Creative Director Anu Joseph, Vikram Gaikwad
Art Director Avdhi Jain
Released February 2011

Credits & Description

Category: Logo Design
Advertiser: PALLAVI SHAH
Product/Service: PATHOLOGY BUSINESS CARD
Agency: CREATIVELAND ASIA
Date of First Appearance: Feb 4 2011
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA
Chief Creative Officer: Sajan Raj Kurup (Creativeland Asia)
Executive Creative Director: Vikram Gaikwad (Creativeland Asia)
Executive Creative Director: Anu Joseph (Creativeland Asia)
Art Director: Avdhi Jain (Creativeland Asia)
Media placement: Business Cards - Handouts To Doctors - 4th Feb 2011

Describe the brief from the client
Our client, Pallavi’s Pathology Lab, asked us to create a business card that would set them apart from the 10000+ pathology labs across Mumbai.

Describe the challenges and key objectives
The objective was to design a business card that would communicate what it is for at the first glance itself, while also making it memorable and top-of-mind for doctors to recommend them to patients.

Describe how you arrived at the final design
At the pathology lab, we observed the practice followed during blood tests. A major part of the work involved analysing blood samples placed on rectangular transparent slides. Nothing could define the services offered by our client better than this simple object.
So, our idea was to create a card that looked exactly like a blood slide – with details of our client’s pathology lab. And of course, since no two blood samples are exactly the same, our printing technique ensured that each card was different as well.

Give some indication of how successful the outcome was in the market
The business card created a distinct identity for Pallavi’s Pathology Lab, as was evident from the increase in the number of doctors who were recommending our client’s lab to their patients. Weekly footfalls increased by 27% within the first two months itself.