PERIODIC TABLE OF ELEMENTS by Strat for Ciencia Viva

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PERIODIC TABLE OF ELEMENTS

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Industry Colleges, Universities & Education Centers
Media Design & Branding
Market Portugal
Agency Strat
Executive Creative Director Jose Carlos Campos
Creative Director Daniel Palma
Copywriter Ricardo Almeida
Designer Tania Carvalho
Producer Teresa Martínez
Account Supervisor Filipa Arcanjo
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: CIÊNCIA VIVA
Product/Service: PAVILION OF KNOWLEDGE
Agency: STRAT
Date of First Appearance: Dec 15 2010
Entrant Company: STRAT, Lisbon, PORTUGAL
Executive Creative Director: Jose Carlos Campos (Strat)
Creative Director: Daniel Palma (Strat)
Copywriter: Ricardo Almeida (Strat)
Designer: Tania Carvalho (Strat)
Account Supervisor: Filipa Arcanjo (Strat)
Producer: Teresa Martinez (Getside)
Media placement: Direct Mailing - 200 Mailings Distributed To Partners - 15 December - 24 December 2010

Describe the brief from the client
The Ciência Viva project was created to bring science and technology closer to the Portuguese people, through a vast network of centres all over the country. The most important for the public is the Pavilhão do Conhecimento/Pavillion of Knowledge. It is an interactive museum that aims to show just how fun and interesting science is in all of its variants. There you can feel, touch and explore it, in an area full of extraordinary experiences.
We were asked to create a Christmas postcard for the Pavilhão do Conhecimento to wish Merry Christmas to all of the European partners.

Describe the challenges and key objectives
Create a postcard that showed just how unforgettable the Pavilhão do Conhecimento could be. A postcard that combined all the characteristics of the Pavilhão do Conhecimento/Pavilion of Knowledge – interactivity, experience and discovery.

Describe how you arrived at the final design
To be able to do that, our idea had to be simple, interactive and in the end, surprising. So we used the Periodic Table of the Elements as an inspiration. By manipulating the order of its elements, we were able to create a hidden message, that after light exposure was revealed by glowing in the dark.
It was possible to wish a Merry Christmas and illustrate science in one simple experience.

Give some indication of how successful the outcome was in the market
We produced 200 postcards. In the end, it was with great satisfaction that Pavilion of Knowledge received lots of phone calls of thanks for such a surprising and entertaining Christmas postcard. And that was indeed the greatest gift of all.