Pedder Group Design & Branding The Gourmand, 10 by WORK

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The Gourmand, 10

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Industry Shoes, Apparel & Accessories Stores
Media Design & Branding
Market United Kingdom
Agency WORK
Creative Director David Lane, Marina Tweed
Art Director Ernest Ho
Copywriter Abigail Tan
Released January 2016


D&AD Awards, 2016
Graphic Design Catalogues & Brochures Wood Pencil

Credits & Description

Agency: Work
Client: Pedder Group
Art Director: Ernest Ho
Copywriter: Abigail Tan
Creative Director: David Lane
Creative Director: Marina Tweed
Design Director: Theseus Chan
Designer: Wu Yanrong
Illustrator: Jean Jullien
Managing Editor: Valerie Chow
Photographer: Matthieu Lavanchy
Photographer: Aaron Tilley
Set Designer: Georgina Pragnell
Writer: Helen Jennings
Writer: Ananda Pellerin
Writer: Kingston Trinder
Design Agency: Work
Printer: Alsodominie
Account Director: Andie Ngoh
Brand Director (Client): Marika Nanni
Chief Executive Officer: Peter Harris
The voice of fashion retailer On Pedder, Pedderzine, presents a seasonal curation of designer accessories in a bold and progressive direction. For Issue No.17, On Pedder teamed up with arts & culture journal, The Gourmand to serve the most delectable, exotic and drool-worthy edit of the season. Bringing about a series of exotic dishes through the fusion of luxury ingredients and products, this tongue-in-cheek approach of the cover hints at the theme of a fashion and food journey within the pages. The publication includes illustrations from artist Jean Jullien and creative from WORK.