PEPSI REFRESHED BUILDING by Corporacion JWT Uruguay, J. Walter Thompson Uruguay for Pepsi

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PEPSI REFRESHED BUILDING

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Industry Soft Drinks
Media Design & Branding
Market Uruguay
Agency Corporacion JWT Uruguay
Creative Director Manuel Amorin, Andrés Techera
Senior Art Director Leandro Gomez Guerrero
Agency J. Walter Thompson Uruguay
Released February 2010

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: PEPSI
Product/Service: PEPSI
Agency: JWT/CORPORACION
Date of First Appearance: Feb 15 2010 12:00AM
Entrant Company: JWT/CORPORACION, Montevideo, URUGUAY
Director General Creativo: Leandro Gomez Guerrero (Corporación/JWT)
Director Creativo: Andres Techera (Corporación/JWT)
Director Creativo: Manuel Amorin (Corporación/JWT)
Ejecutiva de Cuentas: Gabriela Rosselli (Corporación/JWT)
Ejecutiva de Cuentas: Beatriz Fontana (Corporación/JWT)
Productor: Marcelo Vidal (Marcelo Vidal)
Media placement: Proyection - The Prado Hotel - 15 th February 2010
Describe the challenges and key objectives
Pepsi’s new communication platform should be presented in such a way that it would stand out for its originality and achieve great press coverage.
Describe the brief from the client
To make a stunning and avant garde event in order to present Pepsi’s new communication platform to the press.
Describe how you arrived at the final design
The staring point was Pepsi’s new logo and how it was designed using the brand’s visual legacy. We mixed the old with the new when both the history of pepsi’s logo and the history of Uruguay’s most traditional architecture met by means of the mapping techonology.
Give some indication of how successful the outcome was in the market
The event got great press coverage and the video of the mapping projection is still available today in design blogs and specialised sites.