ELECTRIC HORSE by Euro Rscg Dusseldorf for Peugeot

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ELECTRIC HORSE

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Industry Cars, Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Euro Rscg Dusseldorf
Creative Director Martin Venn Grey Germany Gmbh
Art Director Alexandros Antoniadis Grey Germany Gmbh
Illustrator Siegfried Diersch
Released December 2009

Credits & Description

Category: Point of Sale
Advertiser: PEUGEOT DEUTSCHLAND
Product/Service: PEUGEOT ION
Agency: EURO RSCG DÜSSELDORF
Date of First Appearance: Dec 28 2009 12:00AM
Entrant Company: EURO RSCG DÜSSELDORF, GERMANY
Chief Creative Officer: Felix Glauner (Euro RSCG Duesseldorf)
Creative Managing Director: Karl Koenig (Euro RSCG Duesseldorf)
Creative Director: Martin Venn (Euro RSCG Duesseldorf)
Art Director: Alexandros Antoniadis (Euro RSCG Duesseldorf)
Illustrator: Siegfried Diersch (Euro RSCG Duesseldorf)
Director Client Services: Guido Koerfer (Euro RSCG Duesseldorf)
Art Buyer: Nicole Arnold (Euro RSCG Duesseldorf)
Agency Producer: Detlef Stuhldreier (Euro RSCG Duesseldorf)
Head of Marketing Communication: Anne Blomeier (Peugeot Deutschland GmbH)
Media placement: Poster - Showroom - 28.12.2009

Describe the challenges and key objectives
Electric powered cars are the future. Nevertheless people associate just rational items with this technology, but pure driving fun. So the key objective was to find a visual that emotionalises this issue.

Describe the brief from the client
Create an emotional driven launch campaign for the first 100% electric powered Peugeot.

Describe how you arrived at the final design
Our aim was to create a kind of iconic visual for this new technology. So we decided to shoot the horse with the electrified hair in a reduced technical surrounding.

Give some indication of how successful the outcome was in the market
The response of the teaser campaign was amazing. Thousands of interested car drivers asked for more information at their local dealer.