Pfizer Design & Branding HEALTHCARE SEEDS by 777interactive

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Industry Health & Pharmaceutical Products
Media Design & Branding
Market Japan
Agency 777interactive
Producer Junya Masuda
Account Supervisor Tadashi Suzuki, Hiroshi Ichiki
Illustrator Kazushige Takebayashi
Released December 2011

Credits & Description

Category: Logo Design
Advertiser: PFIZER JAPAN
Creative Director: Junya Masuda (777interactive)
Planner: Junya Masuda (777interactive)
Copywriter: Junya Masuda (777interactive)
Art Director: Kazushige Takebayashi (Thinka)
Designer: Kazushige Takebayashi (Thinka)
Illustrator: Kazushige Takebayashi (Thinka)
Producer: Junya Masuda (777interactive)
Account Supervisor: Tadashi Suzuki (Hakuhodo Medical)
Account Supervisor: Hiroshi Ichiki (Hakuhodo Medical)
Media placement: Retail - Pharmacy - 1 December 2011

Describe the brief from the client
The Japanese healthcare industry provides patients with ‘Okusuri Techo’, an important and familiar tool used to better understand their current conditions.
‘Okusuri Techo’ is a pocket-sized record of medicine the patient has been provided with in the past.
Unfortunately, many patients throw away their important medical history, since the Okusuri Techo is unattractive and boring.
We are offering a newly designed Okusuri Techo that patients will want to use.

Describe the challenges and key objectives

To re-design the Okusuri Techo so that patients will want to hold onto them, and forge a strong bond between patients and pharmacists across the nation by developing tools that support patients.

Describe how you arrived at the final design
The important thing here is that the patient currently using Okusuri Techo should not be ignored, and their important medical history not be forgotten. Re-designing the current Okusuri Techo is our important mission.

Give some indication of how successful the outcome was in the market
Backed by many pharmacists across the nation, 20,000 drug stores currently use this Okusuri Techo. Many patients across the nation have come to love the new Okusuri Techo. We have successfully provided a link connecting patients and pharmacists.