SOUNDTRACK OF THE HEARTS by Jung Von Matt/Alster Hamburg for Philharmonic Orchestra Of Hamburg

SOUNDTRACK OF THE HEARTS

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Creative Director Goetz Ulmer
Art Director Dino Erdmann
Copywriter Lena Reckeweg
Designer Christofer Kuemmerer
Released February 2010

Credits & Description

Category: Other Digital Executions for Advertising and/or Promotion of Brands or Products
Advertiser: PHILHARMONIC ORCHESTRA OF HAMBURG
Product/Service: PHILHARMONIC ORCHESTRA OF HAMBURG
Agency: JUNG von MATT
Date of First Appearance: Feb 15 2010 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Entry URL: http://awards.jvm.com/alster/2010/cannes/soundtrack-of-the-heart/
Chief Creative Officer: Bernd Krämer (Jung von Matt)
Chief Creative Officer: Goetz Ulmer (Jung von Matt)
Creative Director: Goetz Ulmer (Jung von Matt)
Art Director: Christofer Kuemmerer (Jung von Matt)
Art Director: Dino Erdmann (Jung von Matt)
Copywriter: Lena Reckeweg (Jung von Matt)
Designer: Christofer Kuemmerer (Jung von Matt)
Concept: Lena Reckeweg (Jung von Matt)
Concept: Gregor Fraser (Jung von Matt)
Cutter: Daniel Wunderer (Jung von Matt)
Media placement: Life Concert - Philharmonic Orchestra of Hamburg - 15.02.2010
Media placement: Give away Flyer - Philharmonic Orchestra of Hamburg - 11.01.2010

Describe the challenges and key objectives
Many people think classical music is only for real geeks. We prove that classical music moves everybody.

Describe the brief from the client
We were asked to do an experiment by the Philharmonic Orchestra of Hamburg.



Describe how you arrived at the final design
We measured the emotions of the audience during a concert. And converted the data into visual art. We attached bio-feedback equipment to audience members during a concert, to monitor how their bodies were reacting to the music. The rest of the audience could experience the emotions of the test subjects in realtime.

Give some indication of how successful the outcome was in the market
The media reported the case and gave everyone a new reason to attend classical concerts more often. The images generated from the audience’s reations were also shown on posters to promote upcoming concerts.

Classical music: an art form that moves you inside and out.