dpa Picture-Alliance Design & Branding ALL YOU NEED TO TELL THE STORY by Ogilvy & Mather Frankfurt

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ALL YOU NEED TO TELL THE STORY

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Industry Consumer & Public services
Media Design & Branding
Market Germany
Agency Ogilvy & Mather Frankfurt
Creative Director Nico Ammann
Art Director Helmut Meyer
Copywriter Dr. Stephan Vogel
Producer Bernhard Schmidt
Account Supervisor Yves Rosengart
Released March 2012

Credits & Description

Category: Posters
Advertiser: PICTURE ALLIANCE
Product/Service: PICTURE ALLIANCE
Agency: OGILVY GERMANY
Chief Creative Officer: Dr Stephan Vogel (Ogilvy Germany)
Creative Director: Helmut Meyer/Nico Ammann (Ogilvy Germany)
Copywriter: Dr Stephan Vogel (Ogilvy Germany)
Art Director: Helmut Meyer (Ogilvy Germany)
Art Buyer: Valerie Opitz (Ogilvy Germany)
Producer: Bernhard Schmidt (Redworks Frankfurt)
Account Supervisor: Yves Rosengart (Ogilvy Germany)
Account Manager: Eva Hoffmann/Nadine Ries (Ogilvy Germany)
Graphic Design: Annette Woiczyk/Mariel Scherzer (Ogilvy Germany)
Retouching: Joachim Becker (Ogilvy Germany)
Media placement: Poster A1 Format - Design and Art Studios, Academies, Art Buyers/Advertising Agencies - March 30th, 2012

Describe the brief from the client
Picture Alliance supplies stock images to the creative industries. So their brief was to do something that would appeal to creative people. To create something as creative as they are.

Describe the challenges and key objectives
Creative people are notoriously difficult do impress. To cut through, any communication must combine a clever concept with good design. Fortunately, as creative people ourselves, this gave us an advantage: we simply asked ourselves what we would like to put on our own office wall.

Describe how you arrived at the final design
Our solution was to design a series of large format posters. Each poster tells a different story using only Picture Alliance images - and no words at all. It is a simple and witty demonstration of how even quite complex stories can be told with just a view carefully chosen images.

Give some indication of how successful the outcome was in the market
The initial set of posters we mailed out have proved to be very popular and we are thinking about of sending our a second batch. The response from our direct peers - designers and art directors - has been great.