Pierota Design & Branding FOREST OF BUSINESS CARDS by MORIYUKI OCHIAI, Twoplus-A

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Industry Shows, Events & Festivals
Media Design & Branding
Market Japan
Agency Twoplus-A
Released June 2010

Credits & Description

Category: Exhibitions & Live Events
Advertiser: PIEROTA
Date of First Appearance: Jun 6 2010
Entrant Company: MORIYUKI OCHIAI, Tokyo, JAPAN
President/Designer: Moriyuki Ochiai (Moriyuki Ochiai / Twoplus-A Architects)
President: Yasuaki Niimi (Pierota)
Manager: Keiko Niimi (Pierota)
Media placement: Temporary Exhibition - Art Gallery ,ginze,tokyo - 6 June 2010-30 June 2010

Describe the brief from the client
This exhibition gallery is themed around the Olympic Games, a space of discovery where people from all over the world gather and meet. The gallery features the-works of 200 artists on the front face of business cards and their contact information written in the back for visitors to take freely.

Describe the challenges and key objectives
We aimed to create a meeting place where 200 different card designs meet, revealing a complex interaction between individual cards and the whole.
We inserted the business cards in Styrofoam in order to confer the paper's fragile fine and light properties onto its surroundings and reinforce the relationship between object, support and environment.

Describe how you arrived at the final design
Visitors remove cards of interest, thus changing the exhibit density which in turn shifts their own focus.
This results in a complex and beautiful facade that changes from one moment to the next as would the Japanese Sakura (cherry) tree.

-Sustainability Approach-
The Olympic Games are held at different locations around the world. This exhibition can be held anywhere in the world, using Styrofoam. We can dissolve and reuse it after the exhibition period.
This display method gives one answer for reuse after removal in temporary space planning.

Give some indication of how successful the outcome was in the market
By clearly putting this "meeting concept" forward, we bring out the inherent charm of a landscape created by allowing various works of art to meet and accumulate. Our design invites visitors to participate in the exhibition, and influence its overall appearance over time by picking out the works of art they like.

Having experienced the power of attraction this landscape created by 200 works of art coming together, visitors were motivated to take several cards, and share with family and acquaintances the artist's contact information where he can be reached privately, thus promoting communications even further.