PIKSEL by Futura DDB Ljubljana for PIKSEL

PIKSEL

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Slovenia
Agency Futura DDB Ljubljana
Creative Director Zare Kerin
Copywriter Bojan Jablanovec
Released February 2010

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: PRINTING COMPANY PIKSEL - HOUSE OF DIGITAL PRINT
Product/Service: PRINTING COMPANY
Agency: FUTURA DDB
Date of First Appearance: Feb 5 2010 12:00AM
Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA
Creative Director: Žare Kerin (Futura DDB)
Copywriter: Bojan Jablanovec (Futura DDB)
Graphic Designer: Rene Antolin (Futura DDB)
Media placement: Visiting Card - Distributed To Each Employee - 5.2.2010
Media placement: Envelope - Distributed To Each Employee - 5.2.2010
Media placement: Letter Sheet - Distributed To Each Employee - 5.2.2010

Describe the challenges and key objectives
The question when preparing the drafts was how to show the comparative advantage (small editions and flexibility) of the company on its printing materials.

Describe the brief from the client
To conceive printing materials for the printing company Piksel – House of digital print.

Describe how you arrived at the final design
Different motives were put on the printing materials (envelopes, sheets, visiting cards) to show the company’s comparative advantage. Each employee has its own set of printing materials and different motives are put on each material. The motives symbolise the company’s technological advantage – small editions and flexibility.

Give some indication of how successful the outcome was in the market
The printing materials promote the company's services.