HANDWRITING by Grey Barcelona for Pilot Pen

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HANDWRITING

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Industry Stationery
Media Design & Branding
Market Spain
Agency Grey Barcelona
Director Gonzalo Oliveró
Executive Creative Director Jurgen T. Krieger
Creative Director Alex Martin
Art Director Oscar Amodia The Cyranos, Daniel Paez
Copywriter Luke Sholer, Pablo Herrera - Mariella Rivera - Daniela Lopez
Producer Nuria Madriles, Dani Monedero
Account manager Elaine Machado
Released April 2010

Credits & Description

Category: Typography
Advertiser: COMMERCIAL ARGE, PILOT
Product/Service: PILOT PEN
Agency: GREY ESPAÑA
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: GREY ESPAÑA, Barcelona , SPAIN
Entry URL: http://www.pilothandwriting.com
Executive Creative Director: Jurgen Krieger (Grey Barcelona)
Art Director: Daniel Paez (Grey Barcelona)
Creative director: José Miguel Tortajada (Grey Barcelona)
Creative director: Joan Mas (Grey Barcelona)
Copywriter: Luke Sholer (Grey Barcelona)
Creative Director: Alex Martin (Grey Barcelona)
Art Director: Oscar Amodia (Grey Barcelona)
Head of tv department: Carmen Orbe (Grey España)
Copywriter: Daniela López (Grey Barcelona)
Planner: Domenec Salvia (Grey Barcelona)
Photograf: David Barra (David Barra photo)
Ilustrator 3D: Lucas Pigliacampo (Mentopia studios)
Account director: Núria Mimó (Grey Barcelona)
Programmer: Ramón Illobre (Ramón Illobre)
Account manager: Elaine Machado (Grey Barcelona)
Producer: Nuria Madriles (Grey Barcelona)
Media Director: Carme Coll (Grey Barcelona)
Director: Gonzalo Oliveró (RCR)
Producer: Dani Monedero (RCR)
Advertiser's supervisor: Elena Gomez (Comercial Arge, S.A. Pilot)
Media placement: Web - Internet - 29/04/2010

Describe the challenges and key objectives
Pilot is all about handwriting. But on the computer your words lack the personal touch they had when you wrote by hand with a pen. Our idea was to help people recover this piece of their identity.

Describe the brief from the client
The client asked us to build the Pilot brand on the Internet.

Describe how you arrived at the final design
We created a web application for our client. www.pilothandwriting.com let people turn their handwriting into a digital font, enabling them TO WRITE BY HAND ON THE COMPUTER.

Give some indication of how successful the outcome was in the market
But more importantly, people started using this website to write and send the world's first-ever handwritten emails. And in doing so they not only regained part of their 'brand identity', they also established a clear identity for Pilot online.