Pimkie Design & Branding PIMKIE COLOR FORECAST by Happiness Brussels

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PIMKIE COLOR FORECAST

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Industry Apparel, Clothing & Footwear, Clothing
Media Design & Branding
Market Belgium
Agency Happiness Brussels
Art Director Margot Populaire
Copywriter Philipe Vandenberghe
Released April 2012

Credits & Description

Category: Online Digital Design
Advertiser: PIMKIE INTERNATIONAL
Product/Service: FASHION / CLOTHING
Agency: HAPPINESS BRUSSELS
Chief Executive Officer/Creative Management: Karen Corrigan (Happiness Brussels)
Creative Management: Isabel Peeters (Happiness Brussels)
Creative Consultant: Gregory Titeca (Happiness Brussels)
Creative Management/Creative Director: Peter Ampe (Happiness Brussels)
Head Of Art: Cecilia Azcarate Isturiz (Happiness Brussels)
Account Director: Pascal Kemajou (Happiness Brussels)
Account Director: Nathalie Marchand (Happiness Brussels)
Art Director: Margot Populaire (Happiness Brussels)
Concept Providers/Copywriters: Patrick Glorieux (Happiness Brussels)
Copywriter: Philipe Vandenberghe (Happiness Brussels)
Content Director: Joris Joosten (Happiness Brussels)
Content Director: Maarten Breda (Happiness Brussels)
Software Developer: Pedro Miguel Cruz (Happiness Brussels)
Offline Producer: Jean Eric Le Coniacde La Longrays (Happiness Brussels)
Offline Producer: Bart Vande Maele (Happiness Brussels)
Online Producer: Stijn Van Velthoven (Happiness Brussels)
Account: Alan Cerutti (Happiness Brussels)
Account: Julie Bastin (Happiness Brussels)
Film Director: Bob Jeusette (Happiness Brussels)
Programming Website: Thibault Jadoul (Eveything is fun)
Online project manager: Sebastiaan Weyler (BLISS Interactive)
Software Developer: Pedro Miguel Cruz
PR manager: Martin McDonald (Big On Results)
PR manager: Naomi Attard (Big On Results)
Progamming iPhone app: (BLISS interactive)
Media placement: campaign Page - online - 1/04/2012

Describe the brief from the client
Rebranding the image of Pimkie to digital native girls of 16 to 20
and finding a new platform to sell Pimkie clothes.

Describe the challenges and key objectives
Challenge was the bad image of Pimkie, which was seen as cheap, and not very fun.
We had to create something simple, up to date and overseeable.

Describe how you arrived at the final design
We created Color Forecast, an online tool that gives real time fashion inspiration by showing the colors that are trending in the fashion capitals of Europe. For each color the site suggests a matching Pimkie items which can be bought directly from the e-shop. The trending colors were placed in infographics to give an overview of the trends over time

Give some indication of how successful the outcome was in the market
Campaign has just been launched, check for results in case video