Pinacoteca do Estado de Sao Paulo Design & Branding Pina_, 11 by F/Nazca Saatchi & Saatchi Sao Paulo

Pina_, 11

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Industry Museums & Libraries
Media Design & Branding
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Executive Creative Director Fabio Fernandes
Creative Director Rodrigo Castellari, Marcelo Ribeiro
Art Director Rodrigo Castellari, Marcelo Ribeiro
Released September 2016

Awards

One Show 2017
Design Branding: Rebranding Merit

Credits & Description

Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca Do Estado De São Paulo
Category: Non-Profit Organizations / Charities / Education / Government
Art Director: Rodrigo Castellari / Marcelo Ribeiro
Creative Director: Rodrigo Castellari / Marcelo Ribeiro
Agency Producer: Jomar Farias / Leandro Ferreira
Executive Creative Director: Fabio Fernandes
Synopsis:
A museum can appear solemn and complicated. But Pinacoteca is a museum that places visitors at the heart of its actions, demystifying the act of appreciating art by guiding visitors in a personal and welcoming manner.
Its identity is simple, lighthearted, friendly and open. It is a tribute to the architecture of the building, a 19th-century project with contemporary touches that celebrate the past and the present. The logo assumes the Pinacoteca’s nickname: Pina.
And the underline symbol highlights what’s important and, like a digital cursor is an invitation of what’s to come.