Pinacoteca do Estado de Sao Paulo Design & Branding Pina_, 3 by F/Nazca Saatchi & Saatchi Sao Paulo

Pina_, 3

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Industry Museums & Libraries
Media Design & Branding
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Chief Creative Officer Fabio Fernandes
Creative Director Rodrigo Castellari, Marcelo Ribeiro
Art Director Rodrigo Castellari, Marcelo Ribeiro, Rafael Kfouri
Designer Rodrigo Castellari, Marcelo Ribeiro
Typographer Rodrigo Castellari, Marcelo Ribeiro, Rafael Kfouri
Illustrator Marcelo Ribeiro, Alexandre Yamamoto, Henrique Nino Cencini
Released October 2016

Awards

D&AD 2017
Graphic Design Applied Print Graphics Wood Pencil

Credits & Description

Agency: F/Nazca Saatchi & Saatchi
Client: Pinacoteca do Estado de São Paulo
Designer: Marcelo Ribeiro
Designer: Rodrigo Castellari
Art Director: Rodrigo Castellari
Art Director: Marcelo Ribeiro
Art Director: Rafael Kfouri
Creative Director: Rodrigo Castellari
Creative Director: Marcelo Ribeiro
Chief Creative Officer: Fabio Fernandes
Typographer: Rodrigo Castellari
Typographer: Marcelo Ribeiro
Typographer: Rafael Kfouri
Illustrator: Marcelo Ribeiro
Illustrator: Alexandre Yamamoto
Illustrator: Henrique Nino Cencini
Description:
A museum can appear solemn and complicated. But Pinacoteca is a museum that places visitors at the heart of its actions, demystifying the act of appreciating art by guiding visitors in a personal and welcoming manner.
Its identity is simple, lighthearted, friendly and open. It is a tribute to the architecture of the building, a 19th-century project with contemporary touches that celebrate the past and the present. The logo assumes the Pinacoteca’s nickname: Pina.
And the underline symbol highlights what’s important and, like a digital cursor is an invitation of what’s to come.