PITTYVAICH 20-YEAR OLD by The Brand Union London for PITTYVAICH

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PITTYVAICH 20-YEAR OLD

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Industry Whiskey
Media Design & Branding
Market United Kingdom
Agency The Brand Union London
Designer Glenn Tutssel, Lauren Tutssel
Released October 2009

Credits & Description

Category: Alcoholic Drinks
Advertiser: DIAGEO
Product/Service: WHISKY
Agency: THE BRAND UNION
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Executive Creative Director: Glenn Tutssel (The Brand Union)
Designer: Glenn Tutssel (The Brand Union)
Designer: Lauren Tutssel (The Brand Union)
Media placement: Cannes Lions entry - Cannes entry - 01 November 2009
Media placement: Pittyvaich pack shot - In-store - 01 November 2009

Describe the challenges and key objectives
1. To design a relevant, distinctive and premium packaging for this special spirit.

Describe the brief from the client
Every year, Diageo produces a range of special releases selected from very rare or now closed distilleries. This year, the premium spirits house introduced three more to its range, one of which was the Pittyvaich 20-Year Old. 1. To design a look and feel consistent with the Special Releases selection but with a bespoke visual identity befitting of its character and the benefit of the distillery.

Describe how you arrived at the final design
Pittyvaich’s style is entirely typographic, extracted from the provenance of the distillery’s rich heritage of journals, labels and certificates.

Give some indication of how successful the outcome was in the market
A boxed whisky produced in very limited quantities, it retailed for £200 but is now sold out.