KRATOCHWILL LOGO by Futura DDB Ljubljana for Pivovarna Kratochwill

KRATOCHWILL LOGO

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Industry Beers and Ciders
Media Design & Branding
Market Slovenia
Agency Futura DDB Ljubljana
Creative Director Zare Kerin
Art Director Zare Kerin
Released December 2010

Credits & Description

Category: Logo Design
Advertiser: PIVOVARNA KRATOCHWILL
Product/Service: BEER
Agency: FUTURA DDB
Date of First Appearance: Dec 5 2010
Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA
Project Manager: Ana Por (Futura DDB)
Creative Director/Art Director/Design: Žare Kerin (Futura DDB)
Media placement: Dishmates - Kratochwill Restaurants - 5 December 2010
Media placement: Coasters - Kratochwill Restaurants - 5 December 2010
Media placement: Specific Bottle Shape - Kratochwill Restaurants - 5 December 2010
Media placement: The Label - On The Bottles - 5 December 2010

Describe the brief from the client
They wanted to introduce Kratochwill beer in champagne bottles and design a new logo.

Describe the challenges and key objectives
Our main objective was to make something different that would satisfy our client and the ambience of his restaurants/pubs.

Describe how you arrived at the final design
The design combines the beer, the name and the authenticity of Kratochwill.

Give some indication of how successful the outcome was in the market
We believe that the action was successful, the satisfaction of our client was enormous. Our client said that the visitors were pleasantly surprised with the new look.