FAST BOX by Momentum Ogilvy & Mather Lima for Pizza Hut

FAST BOX

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Industry Catering & Fine Restaurants, Flowers delivery
Media Design & Branding
Market Peru
Agency Momentum Ogilvy & Mather Lima
Art Director Daniel Morales
Copywriter Renzo Viacava
Account Supervisor Cecilia Herrera
Released February 2012

Credits & Description

Category: Point of Sale
Advertiser: PIZZA HUT
Product/Service: DELIVERY
Agency: OGILVY PERU
Chief Creative Officer: Aldo Canchaya (Ogilvy Perú)
Copywriter: Renzo Viacava (Ogilvy Perú)
Art Director: Daniel Morales (Ogilvy Perú)
Account Supervisor: Cecilia Herrera (Ogilvy Perú)
Chairman: Oscar Vidaurreta (Ogilvy Perú)
Media placement: Delivery pizza box - Delivery - February 2012
Media placement: T-Shirt - Lima Bars - February 2012

Describe the brief from the client
Show that we are the fastest in delivery using the new box designing for pizzas as part of a campaign for a new delivery platform launch.

Describe the challenges and key objectives
All fast food delivery brings food within 30 minutes. Pizza Hut does it in 20, or it's free.

Describe how you arrived at the final design
We transformed 60,000 pizza boxes into a new advertising media. Through the new design, words and graphics on top of the box are in moving position as if they were exposed to high speed. At the moment of receiving the pizza client sees this change next to the message: 'The Fastest Delivery'.

Give some indication of how successful the outcome was in the market
- Delivery increased 30%
- Pizza Hut Delivery was associated to the fastest delivery service