Plant for the planet Design & Branding AIRPLANE by Leagas Delaney Hamburg


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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market Germany
Agency Leagas Delaney Hamburg
Creative Director Florian Schimmer, Michael Goetz
Art Director Felix Boeck, Robert Westphal
Copywriter Heiko Franzgrote
Illustrator Nadine Hoenow, Lorenzo Durán
Released January 2012

Credits & Description

Category: Illustration
Chief Creative Director: Hermann Waterkamp (Leagas Delaney Hamburg)
Creative Director: Florian Schimmer (Leagas Delaney Hamburg)
Creative Director: Michael Goetz (Leagas Delaney Hamburg)
Art Director: Felix Boeck (Leagas Delaney Hamburg)
Art Director: Robert Westphal (Leagas Delaney Hamburg)
Copywriter: Heiko Franzgrote (Leagas Delaney Hamburg)
Illustrator: Nadine Hoenow (Leagas Delaney Hamburg)
Illustrator: Lorenzo Durán
Production: Sven Schmiede (Leagas Delaney Hamburg)
Account Manager: Heinke Kraack (Leagas Delaney Hamburg)
Media placement: Poster - Billboards in Hamburg - 24. January 2012 / 10 Days
Media placement: Ads - Magazine - 31. January 2011

Describe the brief from the client
The children's initiative 'Plant-for-the-Planet' has one big goal: to plant a trillion trees worldwide, to compensate CO2 emissions. The initiative has enough young tree planting supporters but there is a lack of financial support.

Describe the challenges and key objectives
We need to find new supporters to keep the momentum going.

Describe how you arrived at the final design
The single leaf will be a synonym for CO2 reduction. In various motifs we show the most popular polluters cut out of leaves. For example the airplane, the factory, the car.
Our message: "Every leaf traps CO2. Donate trees".

Give some indication of how successful the outcome was in the market
Our simple, bold and provocative visuals attract the interest of potential donators and the media. The motifs are used as ads and posters around environmental conferences and climate summits.