CHRISTMAS CARD by PLAYFRAME for PLAYFRAME

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CHRISTMAS CARD

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency PLAYFRAME
Designer Melanie Ickert, Sebastian Häusler, Phillip Jones, Susann Szilagyi
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: PLAYFRAME
Product/Service: DESIGN AGENCY
Agency: PLAYFRAME
Date of First Appearance: Dec 10 2010
Entrant Company: PLAYFRAME , Berlin, GERMANY
Entry URL: http://www.playframe.de/aktion/
Motion Design: Marko Mitter (PLAYFRAME)
Motion Design: Rafael Grabowski (PLAYFRAME)
Designer: Phillip Jones (PLAYFRAME)
Designer: Sebastian Häusler (PLAYFRAME)
Designer: Susann Szilagyi (PLAYFRAME)
Designer: Melanie Ickert (PLAYFRAME)
Web Development: Andy Gutsche (PLAYFRAME)
Interface Design: Nadine Thieme (PLAYFRAME)
Media placement: Direct Mailing - 400 Mailings Distributed To Businesses - 10 December 2010

Describe the brief from the client
PLAYFRAME moved in autumn 2010 from Prenzlauer Berg in Berlin to another area of town - Alt-Treptow. The idea was to combine the seasons greetings with the information of the companies relocation.

Describe the challenges and key objectives
The card should present a mixed media solution: high-quality print manufacturing plus the newest AR technology. The augmented reality code was printed on the card. The user was asked to sit in front of a computer with a webcam and hold the code in front of the camera. Greetings from Playframe in Berlin!
For each login, PLAYFRAME made a donation to Bürgerstiftung Berlin.

Describe how you arrived at the final design
The card was manufactured with letterpress print with four especially made colours (including white for the snowflakes) on "Crane Lettera" made of 100% Cotton with a weight of 600 g/qm.

Give some indication of how successful the outcome was in the market
Our clients loved the idea of combining print and interactive solutions.