BRAND ARCHITECTURE by COMMGROUP BRANDING for PROJETOAL

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BRAND ARCHITECTURE

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency COMMGROUP BRANDING
Designer Marcelo Tomaz, Rodrigo Faustino
Released December 2009

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: PROJETOAL
Product/Service: POLICARBONATE SHEETS, ALUMINIUM COMPOSITE PANELS AND MORE
Agency: COMMGROUP BRANDING
Date of First Appearance: Dec 5 2009 12:00AM
Entrant Company: COMMGROUP BRANDING, São Paulo , BRAZIL
designer: rodrigo Faustino (commgroup)
designer: marcelo Tomaz (commgroup)
planner: daniel Calil (commgroup)
design Assistant: thais navarro (commgroup)
design assistant: fabio nascimento (commgroup)
design assistant: mateus bagatini (commgroup)
Media placement: brand workshop materials - inside workshop - 05/12/2009
Media placement: communication materials - sales office and market - 05/12/2009
Media placement: id materials - in the office - 05/12/2009

Describe the challenges and key objectives
bring more efficiency of the symbol and what it translate about the values in the new positioning of company.

Describe the brief from the client
to bring up to date the old logo with the new positioning of company. commitment, quality of products and efficient supervising near costumers.

Describe how you arrived at the final design
A redesign of the waves, and the power of solid background bring more modernity to the logo, the legibility its easy to note and colors define clearly the business areas.

Give some indication of how successful the outcome was in the market
efficiency in all the channels of communication, more loyalty in business relationship.