Polo Design & Branding Polo, 1 by Taxi Studio

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Polo, 1

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Industry Candies
Media Design & Branding
Market United Kingdom
Agency Taxi Studio
Released July 2016

Awards

Roses Creative Awards 2017
Design Packaging Gold

Credits & Description

Agency: Taxi Studio Ltd
Client: Polo
Synopsis:
POLO needed to regain relevance with a younger audience without alienating older brand loyalists.
We transformed them into a Modern British Classic with designs that strengthened their core equities, worked seamlessly beyond pack and navigated their product range. POLO finally had a brand that resonated with the British, young and old alike.