Porcelain Clinic (Porzellanklinik) Design & Branding THREE MONKEYS by Ogilvy & Mather Duesseldorf

THREE MONKEYS

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market Germany
Agency Ogilvy & Mather Duesseldorf
Executive Creative Director Thomas Schwarz
Art Director Annika Fohler, Rouven Maccario
Released November 2012

Credits & Description

Advertiser: PORCELAIN CLINIC
Agency: OGILVY GERMANY
Category: Foods
Advertising campaign: THREE MONKEYS
Project Manager: Anke Breuer (Ogilvy & Mather Advertising Gmbh)
Art Director: Annika Fohler (Ogilvy & Mather Advertising Gmbh)
Illustration: Casper Franken (Shotopop Ltd.)
Chief Creative Officer: Dr. Stephan Vogel (Ogilvy & Mather Germany Gmbh)
Account Manager: Natalie Hoffmann (Ogilvy & Mather Advertising Gmbh)
Senior Art Director: Paul Kuna (Ogilvy & Mather Advertising Gmbh)
Art Buyer: Carol Redfield (Ogilvy & Mather Advertising Gmbh)
Agency Producer: Mario Kaltenbach (Reworks Gmbh)
Executive Creative Director: Thomas Schwarz (Ogilvy & Mather Advertising Gmbh)
Creative Director/Copywriter: Andreas Steinkemper (Ogilvy & Mather Advertising Gmbh)
Art Director: Rouven Maccario (Ogilvy & Mather Advertising Gmbh)

Brief Explanation
We want to make people more aware of the Porcelain Clinic and the classes, that they offer.

Client Brief Or Objective
Increase awareness for the Porcelain Clinic, a repair studio for high quality porcelain.

Implementation
We staged the famous "Three Monkeys" motif in the form of porcelain figures in a poster and print campaign. However, one of the character figures is broken. Thus the original symbolism of the gestures (see nothing, hear nothing, say nothing) has taken on a completely new meaning: namely, wailing and pain.Good thing there’s the Porcelain Clinic.

Outcome
Since we released “Three Monkeys”, the orders increased for more than 12%.