Porteur Design & Branding ONE FOR ONE by M&C Saatchi Stockholm

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ONE FOR ONE

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Industry Bicycles
Media Design & Branding
Market Sweden
Agency M&C Saatchi Stockholm
Released December 2012

Credits & Description

Advertiser: PORTEUR
Agency: M&C SAATCHI STOCKHOLM
Category: Promotional Item Design
Agency: C Saatchi Stockholm (M/C Saatchi Stockholm)
Agency: M (M/C Saatchi Stockholm)

Client Brief Or Objective
Create a new bicycle brand only sold online. Position the brand in a unique way and launch it on a small budget.

Brief Explanation
Urban professionals want to carry themselves in style AND make a difference in life. We create Porteur with a unique look and feel that comes with a promise: For every bicycle sold, a bike is donated to children in developing countries. One-for-One.

Outcome
The bike has already built a strong fan base across the world through their ambassadors - Fellow Porteurs, as well as generated great PR in magazines, blogs and other relevant media for the target group. The first batch of Porteur bicycles quickly sold out.

Implementation
The classic porteur style bike (with a front mounted carrier) was used in the aftermath of World War II to transport goods, accommodating growth and reconstruction. We believed this is still relevant today. Porteur is therefore a practical, robust and high quality product built both to impress and to last.