GENTLER TRAFFIC MEDIA KIT by CASO DESIGN COMUNICACAO for PORTO SEGURO INSURANCE

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GENTLER TRAFFIC MEDIA KIT

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Industry Insurance
Media Design & Branding
Market Brazil
Agency CASO DESIGN COMUNICACAO
Creative Director Edmundo França, Marcilio Florindo
Copywriter Leandro Grijota
Designer Lucina Sono, Marcos Paulo Drumond, Adriana Mastelli, Erica Saraval
Released December 2009

Credits & Description

Category: Publications
Advertiser: PORTO SEGURO INSURANCE
Product/Service: INSURANCE
Agency: CASO DESIGN COMUNICACAO
Date of First Appearance: Dec 3 2009 12:00AM
Entrant Company: CASO DESIGN COMUNICACAO, Sao Paolo, BRAZIL
Creative Director: Marcilio Florindo (Caso Design Comunicacao)
Creative Director: Edmundo França (Caso Design Comunicacao)
Account Director: Silvana Lowenthal (Caso Design Comunicacao)
Designer: Lucina Sono (Caso Design Comunicacao)
Designer: Marcos Paulo Drumond (Caso Design Comunicacao)
Designer: Adriana Mastelli (Caso Design Comunicacao)
Designer: Erica Saraval (Caso Design Comunicacao)
Copywriter: Leandro Grijota (Caso Design Comunicacao)
Graphic Producer: Eduardo Salgado (Caso Design Comunicacao)
Media placement: Direct Mailing - Sent to journalists of online and offline newspapers, magazines, radio, bloggers - 3 Dezember 2009

Describe the challenges and key objectives
Receive maximum support and publicity in the principal means of communication and from personalities.

Describe the brief from the client
Inform the media and the principal opinion makers about the launch of the campaign; Provide materials and content for publicizing; Be creative and develop something daring/surprising.

Describe how you arrived at the final design
A box was developed to be delivered before the launch of the campaign. Only a part of the campaign symbol was printed on the box, sometimes forming a question mark, sometimes forming a heart, instigating curiosity. There is a surprise when opening the box: a balloon is released which reveals the campaign and the message: A Porto Seguro Auto campaign to leave city traffic a little bit lighter. The media kit also includes a pen drive with all the information required for publicity, as well as T-shirt, button, stickers for cars, flyers, a lollypop in the shape of the logo and a small rubber heart which drivers can squeeze and relax.

Give some indication of how successful the outcome was in the market
There was a great repercussion and the campaign was quickly available in all media.