PORTO SEGURO PHOTOGRAPHY AWARD 2009 by CASO DESIGN COMUNICACAO for PORTO SEGURO INSURANCE

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PORTO SEGURO PHOTOGRAPHY AWARD 2009

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Industry Insurance
Media Design & Branding
Market Brazil
Agency CASO DESIGN COMUNICACAO
Creative Director Edmundo França, Marcilio Florindo
Art Director Mauro Inumaro
Copywriter Paulo Sancer
Released May 2009

Credits & Description

Category: Posters
Advertiser: PORTO SEGURO INSURANCE
Product/Service: INSURANCE
Agency: CASO DESIGN COMUNICACAO
Date of First Appearance: May 6 2009 12:00AM
Entrant Company: CASO DESIGN COMUNICACAO, Sao Paolo, BRAZIL
Creative Director: Edmundo França (Caso Design Comunicacao)
Account Director: Silvana Lowenthal (Caso Design Comunicacao)
Creative Director: Marcilio Florindo (Caso Design Comunicacao)
Art Director: Mauro Inumaro (Caso Design Comunicacao)
Copywriter: Paulo Sancer (Caso Design Comunicacao)
Graphic Producer: Eduardo Salgado (Caso Design Comunicacao)
Media placement: Poster - Insurance company’s branches / cultural spaces - 06/05/2009 to 21/06/2009

Describe the challenges and key objectives
Communicate in a direct and attractive manner with professionals and lovers of photography used to dealing with this universe in which the photographic register, more than a means of expression, is often the message itself.

Describe the brief from the client
State that inscriptions have opened and give proposed theme: thinking about the relationship between photography and time.

Describe how you arrived at the final design
For this reason a visual concept was chosen that was capable of synthesizing the dual ‘nature’ of photography: its capacity to capture a determined moment and eternalize it, and to represent its passage. More than simply giving information about the theme, the solution adopted managed to illustrate this relationship.

Give some indication of how successful the outcome was in the market
Posters were put up in more than one hundred branches of the insurance company throughout the country and in various cultural spaces. The result was a record participation, with more than 10,000 entries, consolidating this award even further as the most important of its type in the country.