Posigraf Printing Company Design & Branding GRÁFICA MAGAZINE by Copp Studio D'Arte E Danca


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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Brazil
Agency Copp Studio D'Arte E Danca
Released November 2011

Credits & Description

Category: Self Promotion
Advertiser: POSIGRAF
Product/Service: CREATIVE AGENCY
Art Director And Cartoonist: Oswaldo Miranda (Copp Studio D'art E Dança)
: Lucio Barbeiro (Copp Studio D'art E Dança)
Media placement: Gráfica Magazine - Designers, Advertising Agencys, Artists, Clients, Prospects, - November 2011

Describe the brief from the client
The magazine ‘Gráfica – Arte Internacional’ came out of the need to celebrate graphic arts and to publish work by Brazilian professionals alongside important international names. The scope of the project anticipated that the magazine concentrate on themes related to illustration, graphic design, product design, photography and Brazilian iconography.
In addition to these segments, there is an insert called ‘Typographycka’, a space for honouring graphic designers considered classics, such as Louis Danziger (USA), Italo Lupi (ITA), Martin Solomon (USA) and others. The intention was that Gráfica would not have advertisements, which would make it even more committed to graphic arts, free from commercial interests.

Describe the challenges and key objectives
The big challenge is to maintain its consistency, national and international prestige. The artists grant the image rights for their works. This is only possible because of the respect the target audience has for the magazine that has been in print for almost 30 years.
Posigraf believes that the best way to keep a good relationship with clients is to be remembered by them while promoting knowledge through the production of relevant content for our target audience. Posigraf has a reputation of quality and innovation and this product reinforces that. Gráfica is a magazine directed at Posigraf clients, and prospects who work in the area of design, art, graphic production and others. It is a way of adding more value to the brand.

Describe how you arrived at the final design
Gráfica – Arte Internacional has an unconventional format, inspired by the North American magazine Avant Garde (from the 1960s); by art director was North American Herb Lubalin.
The magazine’s graphic design has seen subtle mutations from one edition to the next, but it always manages to keep its essence. The outstanding differential is the use of organic design that exaggerates stains and textures that are created spontaneously, at times in pen, at times with a paintbrush, or even a stain from a photocopying machine. Added to this, is the supremacy of the image before the text, Gráfica – Arte Internacional is essentially a visual magazine. The magazine comes with a slipcase that can be used as an optional cover for the magazine.

Give some indication of how successful the outcome was in the market
Gráfica came about at the beginning of the 80s according to the book Linha do tempo do Design Gráfico no Brasil (Timeline of Graphic Art in Brazil), by Editora Cosacnaify, the authors affirm, “Gráfica features the very best in fine quality printing and finishing resources. (...) Through Gráfica, Miran, the editor, played an active role in keeping professionals in the country up to date on cultural information at a time when access wasn’t as easy as it would come to be in the decades that followed”.
Its capacity to speak to all professionals, gives it the freedom to publish all of the mediums connected to graphic arts, like illustration, photography, architecture, iconography, graphic design and product design.