ATELIER SUGIURA by Tugboat for ATELIER SUGIURA

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ATELIER SUGIURA

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Tugboat
Art Director Kengo Kato
Designer Takatoshi Miyazaki
Released November 2009

Credits & Description

Category: Posters
Advertiser: ATELIER SUGIURA
Product/Service: POTTERY ARTIST
Agency: TUGBOAT
Date of First Appearance: Nov 16 2009 12:00AM
Entrant Company: TUGBOAT, Tokyo, JAPAN
Art Director: Kengo Kato (Tugboat)
Designer: Takatoshi Miyazaki (Tugboat)
Media placement: Exhibition Poster - Exhibition Entrance - 16 November 2009

Describe the challenges and key objectives
We aim to communicate the artist’s image to a modernised target by using colorful graphics. In the poster, the colorful boxes forms the words 'Box'and 'Tray' in Chinese characters.

Describe the brief from the client
The poster is to promote the exhibition of a Japanese pottery artist, Sugiura Kobou, famous for box tray pottery work.

Describe how you arrived at the final design
Symbolised the box to reinforce the impression of the art works.

Give some indication of how successful the outcome was in the market
Exhibition was successful with overwhelming number of visitors.