KWITTKEN WINS by kbs+p New York for KWITTKEN & COMPANY

KWITTKEN WINS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United States
Agency kbs+p New York
Creative Director Jon Goldberg
Art Director Paul Roberts
Copywriter Zach Golden
Account Supervisor David Jenkins
Illustrator Olena Schmahalo
Released March 2011

Credits & Description

Category: Self Promotion
Advertiser: KWITTKEN & COMPANY
Product/Service: PR & MARKETING AGENCY
Agency: KIRSHENBAUM BOND SENECAL + PARTNERS
Date of First Appearance: Mar 14 2011
Entrant Company: KIRSHENBAUM BOND SENECAL + PARTNERS, New York, USA
Co-Chief Creative Officer: Izzy DeBellis (kbs+p)
Co-Chief Creative Officer: Ed Brojerdi (kbs+p)
Creative Director: Jon Goldberg (kbs+p)
Art Director: Paul Roberts (kbs+p)
Copywriter: Zach Golden (kbs+p)
Illustrator: Olena Schmahalo (kbs+p)
Director/Content Production: Dominic Ferro (kbs+p)
Director/Print: Virginia Kornfeld (kbs+p)
Account Supervisor: David Jenkins (kbs+p)
President/Partner: Jason Schlossberg (kbs+p / Kwittken & Company)
Account Manager: Tony Vuong (kbs+p)
Studio Manager: Scott Truffa (kbs+p)
Studio Tech: Osvaldo Hernandez (kbs+p)
Media placement: Print Advertisement - PR Week - 14 March 2011

Describe the brief from the client
Kwittken & Company asked the agency to develop a unique branding message to articulate their multi-disciplinary approach to PR and the industries they serve.

Describe the challenges and key objectives
PR agency advertising is generally very similar in its attempt not to stand out too much, or to make very big waves. The largest challenge and objective was creating something that didn’t look like PR, didn’t sound like PR, but still communicated their key brand message.

Describe how you arrived at the final design
We played off of the unusual name “Kwittken” to create a whimsical character that, like Kwittken & Company, is multidisciplinary and can do anything. With the help of a tremendously talented illustrator, we created a character that worked throughout the campaign.

Give some indication of how successful the outcome was in the market
Upon publication, the ads dramatically stood out from the others, breaking the clutter of sameness in the magazine. The ads were considered extremely funny and beautiful for the category, and have generated buzz from Kwittken’s clients and people within the industry.