Preschool: LOVE BLOSSOMS HERE by Out Of The Box for Preschool

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Preschool: LOVE BLOSSOMS HERE

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Industry Colleges, Universities & Education Centers, Business equipment & services
Media Design & Branding
Market India
Agency Out Of The Box
Typographer Ajay Yadav
Released June 2011

Awards

Cannes Lions 2011
Design Lions Publications & Business Communications Gold

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Publications & Business Communications
Title: LOVE BLOSSOMS HERE
Advertiser/Client: MOTHER'S PRIDE / MARVEL GROUP OF COMPANIES
Product/Service: PRESCHOOL
Entrant Company: OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency: OUT OF THE BOX New Delhi, INDIA

Chief Creative Officer/Art Director/Writer/Typographer: Viral Pandya (Out of the Box)
Creative Director/Writer: Sabu Paul (Out of the Box)
Creative Director/Art Director/Writer: Guneet Pandya (Out of the Box)
Typographer: Ajay Yadav (Out of the Box)
Illustration: Bombay Duck Designs (Bombay Duck Designs)

Brief Explanation:
We wanted to emphasise the many activities at the school in an engaging manner, while highlighting the new tagline ‘Love blossoms here’.
Describe the brief from the client:
Mother’s Pride, the most loved pre-school in India with more than 20,000 thousand children, has love as its core value. The client wanted a brochure that expands on its philosophy, while also highlighting the many activities that it has for children that no other pre-school has.
Description of how you arrived at the final design:
For the brochure, we created illustrations of flowers in bloom, which on closer inspection turns out to be children dancing, playing, taking part in festivals etc.
Indication of how successful the outcome was in the market:
The idea fitted beautifully with the tagline ‘Love blossoms here’, and the brochure was not only loved by the client, but soon became a collector’s item with parents and prospects too. It also happened to win Gold at Abby 2011, India’s celebrated advertising award.